CAA X Cult runner art installation

When the Chicago Athletic Club (CAA) Hotel asks you to take over their trophy case, you do it and you do it big.



Out of all the people asked to take over the cases at the CAA, we were the only brand to have ever had a chance to do so. The opportunity to share our view on art, creative expression, and subcultures of Chicago was not taken lightly. Long story short, we showed up and we showed up big. After the install we threw a party to end it and bring people together.

The installation pays homage to where everything began —  our teenage bedrooms. These rooms were the earliest and clearest forms of creative expression. They were our art studios and practice spaces   —   they were our first go of creative independence. They were where inspiration lived on our walls, in our CD players, on our shelves, and in our closets.


Install Video & Photography: Ben Petty
Bash Photography: Alex Proper | Nicole Ngo